𝗖𝗵𝗶𝗰𝗸𝘆𝗙𝗮𝗺 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗼𝗻𝗴, 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗳𝗶𝗿𝘀𝘁 𝟭𝟱 𝘀𝘁𝗼𝗿𝗲𝘀 𝗶𝗻 𝗖𝗲𝗯𝘂 𝗶𝗻 𝗼𝗻𝗲 𝘄𝗲𝗲𝗸

Cebu City, Philippines — Launching strong with 15 stores in just one week, ChickyFam, ang Manok ng Pamilyang Pilipino, officially made its grand debut in Cebu on Friday, April 25, 2025.

Rather than just opening its doors, ChickyFam brought an entire celebration—infused with the warmth of family, the joy of good food, and the vibrant energy of Filipino culture.

The brand launched with a festive series of events across Cebu, introducing 15 new stores in just one week.

Leading the celebration was the Lao family, headed by ChickyFam Food Inc. Chairman Jacob Lao.

Lending further significance to the occasion was the presence of restaurateur Frank Lao, a well-respected figure in business and sports philanthropy.

A colorful motorcade signaled the start of the festivities, with actress Valerie Concepcion and the mascot Sweet Chuck riding a specially decked-out ChickyFam truck, greeting excited onlookers along the parade route. Stops included multiple branch visits and a special moment at the Cebu Heritage Monument, where fans received t-shirts, balloons, and treats.

At the C. Padilla St., Mambaling branch in Cebu City, the celebration reached a high point.

A live marching band welcomed the crowd, followed by a lively performance from Valerie Concepcion. The surprise appearance of international basketball star Kevin Quiambao sent the energy soaring, much to the delight of the basketball-loving province.

One of the most memorable moments came with the debut of the brand’s official jingle, “Pamilya Ka Dito,” performed by powerhouse vocalist Aicelle Santos and rap artist Nik Makino.

Adding to the fun was a community dance contest that brought fans to their feet and onto the dance floor. Giveaways of ChickyFam merchandise and festive décor made it a day to remember, not just for the brand, but for the people of Cebu.

The ribbon-cutting ceremony, led by the Lao family and their guests, marked the official opening of ChickyFam’s first Cebu stores. While it was a business launch, the event felt more like a family reunion—one that embraced the community with joy, music, and of course, delicious chicken.

“Sobra ang pasasalamat namin sa mga Cebuano sa mainit na pagtanggap ninyo sa ChickyFam!” said chairman Jacob Lao. “I'm so happy that we're finally here and I wish na maging bahagi ng inyong mga pamilya ang ChickyFam.”

With its Cebu debut, ChickyFam has found a new home—and perhaps, new families to share their meals with.

Sa ChickyFam, #PamilyaKaDito🫶

#ChickyFam

#CEBU

#TheCEBUPage